Experience
Focused on Digital Commerce and optimizing the customer experience. This role relies heavily on experimentation and intelligent marketing to customize the message and meet the user at the right time to influence a purchase. Skills exercised in this role:
- Customer/user testing
- Customer Personas
- Experimentation
- End-to-end Marketing Campaign Design
- Customer/User Journey Mapping
- Customer Engagement and Experience
- Optimizely Marketing Platform
Working inside the UX Center of Excellence within HCL Software, this role focused on UX Leadership. The CoE was responsible for developing key UX guidelines and design systems for each software team to implement in their respective products.
- UI Design
- Customer and User Personas
- User Testing
- Design Language
- Design Guidelines
- Design Leadership
IBM acquired Initiate Systems. I was absorbed into the Analytics Software Marketing team and spent my time developing Digital Experiences that optimized the Marketing efforts and honed skills such as:
- End-to-end Marketing optimization
- Omnichannel marketing
- Customer/Digital Experience
- Analytics, testing, heatmaps, journey mapping
My start in the world of software. Intiate Systems was a small startup focused on applying Master Data Management in Healthcare. This role allowed me to grow and develop skills in:
- Graphic Design
- Marketing Design
- Front End Web Development
- HTML & CSS Design
- End-to-end Marketing Campaign Design
- Branding
What WORKING WITH ME IS LIKE
Kevin worked directly for me on the Global Events Audience Engagement team as our creative director and UX manager. Kevin brings a level of strategic thinking to the team that helped us exceed our KPIs. Working with the CHQ Brand team, the extended Global Event team and the business unit digital leads within IBM Kevin created a design system that supported audience engagement for IBM’s flagship event Think. Kevin’s work ethic, creative intelligence and passion for UX make him a much needed addition to any digital team. He comes with my highest recommendation.
If you’re serious at all about digital marketing, Kevin Hackett is that rare digital animal – a unicorn even – who embodies digital transformation. He can handle all the expected facets of digital expertly: strategy, design, SEO, content, paid media, social, commerce, and beyond. But he can also actually develop the platforms and experiences through which those functions are realized. He designs, codes and builds digital experiences (a rare and under-valued bonus and important differentiator for the digital marketer), is an expert trend-spotter and visionary for new paradigms and approaches, and a fearless and tireless experimenter, tester, and innovator. The great thing about Kevin is that all these qualities live inside him. You get them whether you know you need them or not. Consequently, his contribution is inherently value-added: he’ll bring you to places you didn’t realize you needed to go.
Kevin possesses a rare level of skills that span from strategy through design and execution on a variety of digital platforms. He has the ability to spot issues that impede the user experience, then design new ways that will improve that experience. Finally, he has the coding chops to bring the new design to life. It’s not hard to find someone who can do perform one of those roles, but not many do them all. And I’d say very few do them all as well as Kevin. His ability to understand the business challenges and fix them played a significant role in our ability to attract and retain happy customers.
ABOUT ME
Before anything, I define myself as a father and husband, with some other things thrown in. Nothing in life has given me greater joy, humility, frustration, or understanding than my family.
I believe in God and Christian Faith and I believe having a strong moral compass is the key to success. At the end of the day I believe making the RIGHT choice is better than making the choice you WANT to make, it’s just helpful if they are one in the same.
In my free time, I like to play games, whether card games, board games, or anything else.