UX Designer – Digital Commerce
Daniel Defense, September 2022 – Present
Focused on growing the digital sales channel via DanielDefense.com, my role focused primarily and initially on intelligent Marketing operations. Persona development, segmentation, experimentation, and reporting were my key roles. My driving force was defining the customer, experimenting to find more optimal ways to connect with them, and truly understanding them. As opportunities opened up, I also took on email and site design and development.
- Using industry research from many sources, develop personas that represent our customers. Lead Digital Marketing efforts to reach segments of customers with the right message at the right time.
- Leverage Optimizely Web Experimentation, as well as depth of knowledge in design and development, to lead with a hypothesis, design to test a hypothesis, report the results, and propose new approaches and learnings for the Marketing team.
- Leverage my end-to-end digital marketing experience to understand the customer journey from engagement to purchase, identify pain points, design solutions, and test via experimentation.
Sr. UX Designer – CoE – Products and Platforms
HCL Technologies, February 2019 – September 2022
Based in HCL’s Center of Excellence, I focused on exercising and applying UX design principles and guidance. I applied skills learned over many years in digital marketing and digital/user experience design to craft end-to-end solutions that guide the user and advocated for ease of use.
- Provide guidance and uphold UX principles set by the Center of Excellence. Design and develop guidelines using user research and survey tools to raise the adoption of a single design language and design system.
- This was a cross-product role intended to work inside a core team to develop the tools necessary for product teams to align, brand, develop, and build compliant and consistent applications in the HCL Software portfolio.
- UX practitioner applying skills for an emerging eCommerce platform, focusing on speed and delivery of customer renewals and software quote delivery.
Digital & Multimedia Director Global Events
Contracted to IBM Events via SDI International, July 2017 – February 2019
Leverage my skills and expertise in digital marketing and the digital ecosystem to build, develop, launch, and creatively direct digital creation for the IBM Events group, which is focused on customer engagement. Lead, create, and design event-specific communications, Social and digital media assets, and site design and development. Design, architect, and lead strategy for the user experience across new and emerging digital experiences for event attendees.
- Drove the yearly design cycle for the main IBM Conference “Think.”
- Developed, designed, and released digital assets to support multiple smaller events.
- Built and deployed multiple digital assets to maintain a marketing journey to build awareness and attendance at events.
- Interpreted and maintained core IBM design values throughout the design and engagement model.
Senior Digital UI/UX and Digital Experience Designer
IBM Analytics, September 2016 – June 2017
Design, develop and build a user journey across IBM.com’s Analytics branch to educate and nurture users into a journey that results in the best experience for users and Digital Marketing efforts.
- Strategically build, design, develop and launch new or existing properties to intelligently create a user journey that ends in meaningful action by the user.
- Ensure quality and consistency of the IBM Brand, as well as visually engaging architecture and design.
- Manage connection points between digital strategists and IBM.com. Collaborate to develop.
- Optimized visual and architectural layouts to properly fit a step along the user journey.
Digital Marketing Strategist
IBM Cloud, January 2016 – September 2016
Design and develop digital campaign experiences that align with marketing campaigns
- Design and manage build of digital properties on IBM.com using digital best practices for converting users to marketing leads.
- Develop and build lead capture forms and data collection techniques to support the digital activity of marketing campaigns.
Digital UI/UX and Digital Experience Designer
IBM Systems, Middleware, May 2010 – January 2016
Design, develop, and build a user journey across IBM.com’s Analytics branch to educate and nurture users in a journey that results in the best experience for users and Digital Marketing efforts.
- Analyze and quantify existing Digital Marketing properties in an effort to optimize the user journey. Strategically build, design and develop new or existing properties to intelligently capture marketplace discussions.
- Manage connection points between digital strategists and IBM.com. Collaborate to develop optimized visual and architectural layouts to fit a step along the user journey properly.
Senior Multimedia Design Specialist
Initiate Systems, January 2006 – May 2010
Full range of marketing materials, from physical collateral design, tradeshow booth design, website design and management.
- Align with marketing managers to drive creation of all assets needed in the marketing and sales cycle — from concepting to execution.
- Design, develop and maintian corporate client-facing site. Audit, select and implement content management systems to keep site fresh and updated.