Digital Marketing Journeyman
When we were newly acquired by IBM, my world revolved around translating the Initiate marketing catalog to the IBM marketing catalog. This meant rebranding all our marketing pieces to IBM brand standards, migrating the .com site to IBM’s and sunsetting our marketing tools. This role lasted a little over a year, at which point I rolled right into another acquisition, a company out of Boston called Netezza. Wash, rinse, repeat and a couple of years later Netezza was fully transitioned to IBM.
After the Netezza integration, I moved onto a role as a digital strategist with, what was called at the time, Information Management. I owned strategy for design and implementation of the digital properties for a core pillar of the IM business. After some time, I was promoted to focus on all pillars, not just one, and design and implement a user journey that was consistent and efficient to get a user into the marketing pipeline. I practiced this skill for many years, moving teams as IBM re-orged, sometimes I was SAAS focused, other roles were with Middleware and on to my most recent home in IBM Analytics.
IBM.com / Analytics
My most recent work, Analytics Platform Services, spanned a branch of IBM.com that covered Advanced analytics, Cloud data services, Data and content management, Enterprise content management, Integration and governance, Open source. My UX/UI expertise was used to design architect and build a cohesive, efficient and clear digital platform that engaged the user and got them into the marketing funnel at the right time, with the right messaging and page depth.
Netezza
Netezza’s integration was a really fun role. It felt like Initiate all over again. I was in control of the .com site for some time, managed and designed pieces for the blog ‘Thinking Inside the Box”, both ran on Drupal. I produced large event banners, built out Facebook HTML campaigns, designed coupon books and various items for digital/print marketing.
